Warner Music faced backlash over sexualizing its newest artist — a “creepy” artificial intelligence-generated pop star named Noonoouri who wants “to make a 12 year old look sexy.”
The record label made history by signing the first AI musician and released a debuting single, “Dominoes,” on Sept. 1 — accompanied by a nearly 3-minute music video of the blue-haired Noonoouri prancing in a bikini from Kim Kardashians Skims collection.
The virtual influencer was created in 2018 by 43-year-old German graphic designer Joerg Zuber, who conceived Noonoouri as a 19-year-old metaverse avatar.
The literal icon has starred in campaigns for fashion houses Dior, Balenciaga, and Valentino, and appeared in the pages of Elle, Vogue, and Harper’s Bazaar after signing with top modeling agency IMG Models Worldwide.
Noonoouri’s song, about “the interconnectedness of the world and the impact of our actions,” features an entirely AI-generated voice from two male music veterans, Leonardo Martinelli and Rafa Caivano, according to the song’s credits on YouTube.
The artists will get royalties from the song, but social media users were outraged by the video, which has nearly 75,000 views since its release.
One commenter wrote: “If they were going for ‘petite adult female’ for the design they failed miserably. If they were going for ‘I want to make a 12 year old look sexy,’ I want the police to inspect their hard drives.”
“Noonoouri is so f–king creepy and tacky. I despise the b–ch,” another commenter said.
A third called the video a combination of “sexualizing children and a– music.”